India Goes Maida-Free: The rise of ‘Better-for-You’ snacking

better snack   better for you siopaolo makna Indian consumers, particularly mothers, are increasingly seeking healthier snack alternatives for their families. "Better-for-you" BFY brands are capitalizing on this trend by offering products with improved ingredients, but they face challenges in scaling their businesses and competing with established food giants also entering the health-conscious market

better snack Indian consumers, particularly mothers, are increasingly seeking healthier snack alternatives for their families. "Better-for-you" BFY brands are capitalizing on this trend by offering products with improved ingredients, but they face challenges in scaling their businesses and competing with established food giants also entering the health-conscious market

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